Inside Edge presents social media influencer Katy Allan

How does a boymom of three with a journalism degree and a passion to write get 103,000 Instagram followers in only a few years, major brand sponsorship, and speaking and world travel engagements? “I just started a blog.”

It all started in a seaside condo in Laguna Beach with a newborn who was colicky. Katy Allan was sitting at her kitchen counter, trying to soothe her inconsolable new son, who was spitting up and crying from colic. He had been this way since birth. “He was a tough baby,” she said. “I felt so alone and knew there had to be other women like me out there.”

So she started to blog.

“I would go on there and tell little stories about what he would do that day,” Allan said. “That made it fun.” As opposed to the crying and spitting up part. “Social media wasn’t even around when I was in college,” Allan said. It was all Greek to her. “It looked like to me that anyone could start a social media account.” The rest is her story.

Inside Edge Katy Allan

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Courtesy of Inside Edge

Katy Allan

As the author of and with 103,000 Instagram followers today, Allan will share her meteoric and uncalculated rise to major social media influencer as the first speaker for the Inside Edge Level Up Leadership breakfast series on Wednesday, Jan. 22 from 8-10 a.m. at The Pacific Club. 

Today, Allan’s Instagram account attracts sponsors such as Whole Foods, Thrive Market, Vital Farms and KitchenAid. A girlfriend encouraged her to open a social media account, another foreign subject, to drive traffic to her blog. Within a year, she had 30,000 followers, and the big brands took notice.

Allan’s experience with baby Jack made her a researcher, as well. Loving to cook and with her own mother a dietician, the quality of the food she provided herself as a nursing mom and, later on, her mantribe of husband John and two more sons, Ford and Luke, took a giant step toward less processed, more plant-based and organic cuisine. Allan posted on Instagram every day, writing a caption for a favorite product that would direct readers to her blog. 

“I want people to feel they know me and to feel they’re not alone,” Allan said. “I’ll say things intimating that motherhood is hard sometimes, that marriage is hard sometimes. I know how hard it is to relate to other Instagram accounts. ‘Oh, look at her. She’s just walking around LA everyday being fabulous.’ That’s not my life, that’s not the real world.”

Now Allan gets paid to post and to assist brands in the latest arena – influencer relations – for worldwide market exposure. It all happened organically, she said, without her ever having to approach any brand. 

Get more of Allan’s instant influencer story at the Inside Edge. The cost for the breakfast talk is $40 for first-time guests, $55 for returning guests. Spaces are limited. Register online at Free and validated parking. 

The Pacific Club is located at 4110 MacArthur Blvd., Newport Beach.