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Mutt Lynch’s to open sister concept Mutt’s in Eastbluff Village Center

This year, Mutt Lynch’s, Newport Beach’s iconic beach bar, celebrates 45 years in business. The milestone year also marks a major development for the company – the unveiling of its sister concept, Mutt’s, set to open in Eastbluff Village Center in Newport Beach this winter.

As the cornerstone of the Eastbluff Village Center, Mutt’s will serve as a central gathering place for the community, serving breakfast, lunch and dinner in a family-friendly, convivial atmosphere. The menu will focus on approachable American eclectic dishes and will feature beloved menu favorites from Mutt Lynch’s like its Pterodactyl Wings and made-to-order pizzas, while introducing family dinner specials. The new concept also upgrades its beverage program with a full liquor license focusing on a craft cocktail menu highlighting spirits from artisan distilleries across the United States.

“Right now, people are craving community. We’re all just mutts, looking to find our pack,” said Mutt’s co-owner Meghan Murray. “The progression of our brand is designed to follow our loyal Mutt Lynch’s customers, many of whom have grown up to raise families of their own. We created Mutt’s for them and their families – it’s a place where the community can come together, feel at home, and find their pack.”

Mutt Lynch's family

Submitted photo

Mutt Lynch’s to unveil sister concept, Mutt’s, this winter with a family-friendly ambience

At 2,675 square feet, the restaurant and bar offers plenty of indoor seating and a spacious patio. A celebration of eclectic Americana, the concept will carry much of the same character and charm of Mutt Lynch’s, but through a refined, family-friendly environment. Eclectic Americana decor, including repurposed retro furnishings and the brand’s signature year-round Christmas lights, visually conveys the brand’s celebratory catchphrase “It’s a Party and You’re Invited.” Mutt’s walls will be adorned with Schooner sconces resembling the 32 oz. goblet that has become synonymous with the Mutt Lynch’s brand. True to its ethos of celebrating small towns across the United States, Mutt’s is dedicated to supporting made-in-the-USA products including beers, wines, paper goods and merchandise. Its flagship location and business model will serve as a prototype for all future locations.

As co-owner of Mutt’s and partner at Brillstein Entertainment Partners, one of the largest talent management and television production companies, Alex Murray’s career has taken him throughout America. His travels throughout the country have created a roadmap on how to expand the brand.

“With Mutt’s, we want to continue to build upon the success and ethos of Mutt Lynch’s by celebrating what gives America character – its small towns and communities,” said Alex. “Mutt’s is a place where we can create memories with our children while reminiscing about and reveling in what makes our town great. Beginning with our hometown in Newport Beach, each Mutt’s location will celebrate its respective community with distinct decor and menu items that reflect unique elements of the town and its history.”

Mutt’s is located in the Eastbluff Village Center at 2531 Eastbluff Drive, Newport Beach and, like its sister concept Mutt Lynch’s, will be open 365 days a year for breakfast, lunch and dinner. For more information, visit www.muttseastbluff.com.