Be Well OC announces Healthcare Executive Blair Contratto as New Chief Strategy Officer

Be Well OC announced that Blair Contratto has joined the organization as Chief Strategy Officer. A well-respected industry executive, she has acquired extensive knowledge and diverse experience over her career leading prominent organizations across Southern California through times of growth and evolution.

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Courtesy of Be Well

Blair Contratto named Chief Strategy Officer of Be Well OC

“Blair joins our leadership team at a pivotal moment for Be Well OC as we continue to expand our vital programs and partnerships, coupled with the planning for our Irvine Campus set to open in 2025,” said Phillip Franks, chief executive officer, Be Well OC. “Her strategic expertise will be instrumental in developing and extending our partnerships, amplifying our philanthropic endeavors, and driving our mission forward to expand access to critical mental health and wellness care for the Orange County community.”

Contratto most recently served as president and CEO of Mount Carmel Health Ministries in Duarte, where she oversaw the development and implementation of the strategic plan for the company’s three post-acute campuses and a retreat center. She also served for seven years as CEO of Providence Health System’s Little Company of Mary in Torrance, where she led a $500 million net revenue region with 25 integrated healthcare entities. During her tenure, she achieved significant milestones such as implementing a comprehensive medical record system, increasing market share to 25%, leading a successful $50 million fundraising campaign and driving performance improvements recognized by multiple awards.

Contratto has more than three decades of governance experience and currently serves on the board of directors for both CalOptima Health and Mount Carmel Health Ministries. She holds a Bachelor of Science in Public Health from University of California Los Angeles and a Master of Public Health from University of Tennessee.

“I am thrilled to join Be Well during this exciting time of expansion for the organization,” Contratto said. “I look forward to collaborating with the talented team at Be Well OC and our community partners to create impactful, strategic initiatives that will increase access to mental health and substance use disorder services for all Orange County residents, and ultimately improve the well-being of our community.”

Be Well OC is a transformative initiative bringing together public, private, academic and faith-based organizations, as well as others, to create a coordinated system of mental health care and support for all Orange County residents. The Be Well OC mental health system, which also includes substance use services, features a first-of-its-kind mental health and wellness facility in Orange and a robust mobile response program currently serving seven cities. Be Well OC’s movement spans across all cities of Orange County including Newport Beach with a range of needs, from prevention and early intervention to crisis aversion, crisis management, acute care and recovery.

For more information about Be Well OC, visit


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